OUR PURPOSE

Our purpose is to change the way the world sees water. In pursuit of this purpose, we focus on SDG’s 6, 12 and 13 and invest our profits into saving carbon emissions from entering the atmosphere, circular economy principles, water stewardship and bringing clean water, decent toilets and good hygiene to everyone, everywhere, through our impact partnership with WaterAid. 

Belu is a drinks business that puts people and the environment first. We are committed to delivering best in class, sustainable water filtration systems and incredible drinks, whilst giving the conscious consumer the choice to build a better world through their buying decisions.

OUR PEOPLE

We are proud of being a small, hard-working team that punches above its weight. Our HQ is in London but we have dedicated teams based in Hong Kong and Singapore and we work closely with our sales and engineering partners from the Metabev group. We also partner with the Sustainable Restaurant Association, championing the Food Made Good standard.

Everyone in the business takes responsibility for our shared success and for driving continuous improvement. Our purpose and our values are fundamental to the way we work and everyone on the team, including our partners, meaningfully align with our purpose and bring it to life in the work they do every day.

OUR PRODUCTS

With over 10 years challenging the limitations of what a drinks brand can do, we believe in the power of thinking outside the bottle. Belu exists for those who want to partner with or buy from a brand with purpose.

Our filter systems provide sustainable, deliciously chilled, still and sparkling water and hot water for hospitality and workplaces. With a choice of styles that can be tailored to suit your venue and different commercial models depending on your preference and objectives.

The benefits of switching from single use bottled water to Belu Filter in Action are clear: less waste, lower recycling costs, valuable fridge space saved and a lower carbon footprint - all whilst still providing a premium water solution.

OUR PROFIT

Every business has a choice; profit from society with no give-back, or invest profits in putting the environment first and transforming lives. As a social enterprise with a clear purpose, for Belu it is not a choice, it is simply who we are.

We invest 100% of profit in initiatives that benefit our planet for the long term and which support our commitment to the UN Sustainable Development Goals - particularly goals 6, 12 and 13. As part of that, we’ve given £5.8m/HK$57m/SG$9.8m to WaterAid since 2011.

Rahima works as a health care provider at the Raghunathpur Community Clinic in Bangladesh, situated in a coastal region where sea-level rise is polluting fresh water and extreme weather causes regular flooding. WaterAid have delivered sustainable facilities including a new underground reservoir.